展示企业品牌是企业互动多媒体展厅的基本功能，若能将企业展馆展厅的多媒体运用的恰如其分地融合品牌形象，那么它将有力推进品牌知名度的扩大。在企业展馆展厅设计中，大到展馆展厅整体呈现的企业内涵，小到企业产品的展现，都直接或间接地向参观者传递了品牌定位以及其设计的品味，这直接影响到品牌在参观者心中所界定的档次，一个好的互动多媒体展厅厅，需在设计中完善地体现品牌风格、呈现品牌主题。今天青岛互动多媒体小编就带大家了解一下互动多媒体如何展示企业品牌。

Displaying enterprise brand is the basic function of enterprise interactive multimedia exhibition hall. If the multimedia application of enterprise exhibition hall can properly integrate the brand image, it will effectively promote the expansion of brand awareness. In the design of the exhibition hall of the enterprise exhibition hall, the enterprise connotation presented in the exhibition hall as a whole and the products presented in the exhibition hall directly or indirectly convey the brand positioning and its design taste to the visitors, which directly affects the grade defined by the brand in the hearts of the visitors. A good interactive multimedia exhibition hall needs to perfectly reflect the brand style and presentation products in the design Card theme. Today, Qingdao interactive multimedia editor will show you how to display the corporate brand.

       一个效果好的互动多媒体展厅，在视觉上和展馆布局上要能震慑住参观者，留下深刻的印象，才能达到宣传效果。展馆展厅设计的颜色、灯光、造型、要保持 一致性，始终以企业的品牌内涵为主线，细节上注重曝光企业品牌元素，显示企业品牌。

An interactive multi-media exhibition hall with good effect should be able to intimidate and impress the visitors visually and in the layout of the exhibition hall, so as to achieve the publicity effect. The design of the exhibition hall should be consistent in color, lighting, shape, and always take the brand connotation of the enterprise as the main line, and pay attention to the exposure of the enterprise brand elements in details to show the enterprise brand.

      互动多媒体展厅布局上要注意主次分明，主要点的产品，要放在显著位置，可以结合一些比较先进的互动手段，用来介绍和展示主要产品，例如电子沙盘，VR虚拟互动体验，了解产品性能及操作。虚拟主持人，介绍产品说明和买点，这些都可以引起参观者的注意力，增加宣传效果。

In the layout of interactive multimedia exhibition hall, we should pay attention to clear priorities and key products. We can combine some advanced interactive means to introduce and display major products, such as electronic sand table, vr virtual interactive experience, and understand product performance and operation. Virtual host, introducing product description and buying points, which can attract the attention of visitors and increase the publicity effect.

      多媒体互动系统组成：影像数据收集部分，通过捕捉影像设备进行收集，如互动雷达、视频摄录机、红外感应器、视热力拍摄器等。影像分析处理部分，影像分析软件系统把实时采集的影像数据进行分析与处理。影像输出部分，通过视频与音频设备将处理好的影像数据进行输出，显像设备一般有投影机、等离子显示器、液晶显示器、LED屏等，音频一般的音响设备或高级音响设备等。其他设备，各种连接线，设备安装架保护措施物品等。

       1.互动多媒体更具互动性、体验性：让参与者“全身”投入到互动游戏中，享受前所未有的物理互动新体验，体验最新的物理互动技术乐趣，激发体验者的创造力。

1. Interactive multimedia is more interactive and experiential: let participants "put their whole body" into interactive games, enjoy unprecedented new physical interaction experience, experience the latest physical interaction technology fun, and stimulate the creativity of the experiencer.

       2.物理运动与非接触互动：参与者可以通过物理运动和“非接触”模式实现对虚拟世界的实时控制，从而体验到游戏中的参与感。

2. Physical movement and non-contact interaction: participants can realize real-time control of the virtual world through physical movement and "non-contact" mode, so as to experience the sense of participation in the game.

       3.完美的存在感和沉浸感：虽然它不是一个真正的竞技场，但是CG图像创造了一种完美的存在感。

3. Perfect sense of existence and immersion: although it is not a real arena, CG image creates a perfect sense of existence.

       互动多媒体对数字展厅展馆有什么好处？

What are the benefits of interactive multimedia for digital exhibition halls?

       4.互动多媒体竞技挑战，充满乐趣和紧张：一场接一场，胜负连连，紧张的气氛，胜利的喜悦，失败后再胜的决心，都是那么令人难忘。

4. Interactive multimedia competitive challenges are full of fun and tension: one after another, the winning and losing are continuous, the tense atmosphere, the joy of victory, and the determination to win again after failure are all unforgettable.

       5.运动和娱乐的完美结合：不仅要体验游戏的乐趣，还要把锻炼、体育和娱乐融入生活。

5. Perfect combination of sports and entertainment: not only to experience the fun of games, but also to integrate exercise, sports and entertainment into life.

       6.能够通过多媒体互动来增强信心和勇气：通过竞争，增强信心和勇气，不断挑战新事物。

6. Be able to enhance confidence and courage through multimedia interaction: through competition, enhance confidence and courage, and constantly challenge new things.

       7.支持许多人共玩，方便聚集人气，促进气氛。

7. Support many people to play together, facilitate the gathering of popularity and promote the atmosphere.

       相信大家看完以上内容以后，应该也对互动多媒体如何展示企业品牌有所了解了吧，希望会对大家有所帮助吧。

I believe that after reading the above content, you should also have some understanding of how to display the corporate brand with interactive multimedia. I hope it will help you.

      本文词标签：青岛互动多媒体

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